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Sugar.tv’s Director Chris Smith is a happy commercial director. Like myself, he loves the medium, the process and has built lasting relationships that trust him beyond compare.

We chat about conference calls, spec spots, post vfx (warning: gets very geeky and I love it!). Chris believes knowing the tools make you a better director, but warns don’t get lost in the tech. Oh yes, he loves the Artemis app.

Enjoy his funny Tropicana spot: “Nothing”

This episode lasts 64 minutes. Please rate us on iTunes and “like” us on Facebook pretty please.