Tag: Northlich

Senior Art Director Laura Gels Is All About The Details.

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What’s comforting about filming with Laura Gels, Senior Art Director at Northlich, is having her gives me a second pair of eyes, scrutinizing the details in order to make the work great. She lives with each project for a year, so she wants it right. Respect. We’ve collaborated on three spots, and she’s a director’s dream to work with. I grabbed Laura from her print shoot and we chat about the various phases of joy that come with the process.

This is the third interview of three with the wildy creative folks behind Scooter the Neutered Cat for GiveThemTen.org – from the caring folks of the wonderful Joanie Bernard Foundation.

Enjoy Scooter “Home Kitty”;

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is just about 30 minutes long. Do rate us on iTunes and “like” us on Facebook please.

What The Creative Director Does With Group Creative Director Kerry Broderick.

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Group Creative Director Kerry Broderick shares with us the joy she gets by teaming up a great art director with a talented copywriter. She leads the creative team at the Northlich Agency, who birthed my beloved Scooter The Neutered Cat for GiveThemTen.org and the caring folks of the wonderful Joanie Bernard Foundation. This is the second interview of three with the Scooter creatives.

Kerry explains what a Group Creative Director does, how she matches up talent, and nurtures the best out of them. Always pushing her teams to dig deeper to really mine the idea for everything. She certainly subscribes to one of our podcast mantras: good enough sucks.

Hit me up with ideas, comments, dietary concerns and YOUR questions about filmmaking via the magic of email: RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is just about 52 minutes long. Do rate us on iTunes and “like” us on Facebook please.

From “Two And A Half Men” to “Scooter The Neutered Cat” with Sr. Copywriter Terry Dillon.

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The immensely creative folks at the Northlich ad agency birthed one of the most fun, silly and effective campaigns I’ve been blessed to shoot. Yes, Scooter The Neutered Cat and GiveThemTen.org – from the caring folks of the wonderful Joanie Bernard Foundation. Over the next three episodes you’ll meet the creatives that spawned these spirited spots. Senior Copywriter Terry Dillon, Senior Art Director Laura Gels and Group Creative Director Kerry Broderick all chat about the creative process and joy of doing great work.

We start with Terry, a laugh out loud funny guy that did a stint on “Two And A Half Men” in tinseltown before setting his sights on the ad game. Listen closely to the interview and you just may recognize his silky smooth voice.. stay cool.

Enjoy Scooter “Home Kitty”;

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is just about 40 minutes long. Do rate us on iTunes and “like” us on Facebook please.