ACD/Sr. Art Director Dan Councilor Shares The Joys of Making His Super Bowl Spot With LeBron James.

Posted on June 18, 2020June 18, 2020 Posted in Advertising, FilmTagged ACD, Commercial Directing Bootcamp, commercial directing masterclass, commercials, Dan Councilor, Hummer EV, LeBron James, Leo Burnett, Super Bowl CommercialLeave a comment

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I’ve been fortunate to shoot with Dan Councilor, Associate Creative Director at Leo Burnett, a few times now for Buick and it’s always a blast. Just as important, maybe more so, is the quality of the spots we make. Dan shares his journey to the Super Bowl LIV for Hummer’s EV with the king, LeBron James. Take a look:

Dan’s Super Bowl spot for the all-new Hummer EV w the GOAT.

We also chat about making ads just for fun, collaboration and how Dan hires Directors for his spots. Check out the work we chat about here.

Both my Commercial Directing Masterclass and Bootcamp are now at one easy-to-use link: Commercial Directing Film School. Bootcamp is 10.10.20 in LA. Join us if you can.

Thanks,

Jordan

This is an hour and 17 minutes. Enjoy! PS. Oso Delicious Hot Sauce is SOLD OUT! But we’re making more.

Running The Shop w Steve Chavez, Chief Creative Officer Leo Burnett Detroit.

Posted on August 13, 2015August 13, 2015 Posted in FilmTagged 2014 Super Bowl Commercials, ad agency, advertising, art direction, CCO, Chief Creative Officer, cinematography, collaboration, comedy, conference call, creative, Creative director, directing., filmmaking podcast, fuck the process, Jarts, Keegan Michael Key, Leo Burnett, Leo Burnett Detroit, respect the process, Steve Chavez, Tippy The TurtleLeave a comment

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Steve Chavez, Chief Creative Officer Leo Burnett Detroit, believes that when you focus on the work, the awards and accolades will follow. Talk about respecting the process. We chat about tighter deadlines, fully developing the idea and what he looks for in hiring a director. Oh, and so much more. I’ve shot with Steve before and got to work with him and his team earlier this year for the United Way. I’ve posted the spots below for your pleasure, starring the super-funny Keegan Michael Key of “Key & Peele” fame.

Enjoy Steve Chavez. He’s a wonderful storyteller, an experienced advertising guru, and an all-round great guy.

Thanks,

Jordan

This episode is an hour and 50 minutes and you’ll still not want it to end. Do rate us on iTunes and “like” us on Facebook please. Email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

Let go my Eggo! w/ Creative Director T.S. Elliott.

Posted on October 5, 2013November 22, 2015 Posted in Film, UncategorizedTagged ad agency, advertising, collaboration, comedy, commercials, creative, directing., Eggo, filmmaking, filmmaking podcast, Leo Burnett, respect the process

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Creative Director/Copywriter T.S. Elliott joins me on “Respect the Process”, a podcast about commercial filmmaking. We talk about our two dozen spots for Eggo Waffles, the rules of elfin magic and the evolution of Tony the Tiger.