The Perlorian Brothers Brilliantly Blend Absurdity With Humanity.

The Perlorian Brothers make comedy spots that I wish I’d made. Admittedly, I was giddy interviewing the dynamic directing duo from the Great White North, because I’ve held them in such high regard since I began, and because Canadians are genetically funnier than most. Ian Letts and Michael Gelfand sat down with me at the noisy airport cafe to discuss how they make the magic.

Ian and Michael started as agency creatives, and offer up great advice for creatives choosing a director. We chat about finding the humanity amidst the absurdity, casting, and sometimes subverting the process if it’s getting in the way of greatness.

Here’s a sampling of their work we talk about:

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Good Enough Sucks, Says Bill Wright, Global Co-Exec Creative Director at McCann Erickson.

This episode dropped in February, and as i am traveling to Austin this week, I picked it as my debut repeat. Why? Cuz it’s worth the listen!

Since the interview, ad-innovators Bill Wright and James Dawson-Hollis have moved to McCann Erickson. (Read this Ad Week article, I’m not making it up.) Oh, and James & his lovely wife Vivienne Wan had a darling baby! Mazel tov!

Bill & James have won boatloads of awards at Cannes, The One Show and every other major advertising show. This dynamic duo have more Gold Lions than anyone I’ve ever met.

I chatted with Bill in the editing room. He inspires us with his writing techniques, explains his work ethic, and shares wisdom learned while working alongside ad wizard Alex Bogusky from the his tenure at CP+B, and more. Back when I showed my boys the powerful “Truth” anti-smoking spots, I never knew I’d one day work with the man who named the campaign. Truly flattered to have Bill on the show.

Here’s the first spot I directed for them:

A look back: Adweek listed them “Top Creative Minds in Digital”.

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Making Ads and Love with Directing Team Jacob Slade.

Blissfully married and immensely talented, the directing duo Jacob Slade represents the perfect union of creativity and love. Besides being the cutest couple I’ve ever met, Enno Jacobsen and Kristina Slade have started directing together. Well, it’s about time! The two been collaborating on each other’s individual assignments since the day they met. Do they fight on set? How do they delegate the directorial responsibilities? What is roshambo? Listen, love and share.

Their personal passion project is “The True Tall Tales of Advertising.” Call them at 415-952-0995 and leave a story.

The two collaborated on one of my favorite spots, a classic with Maria Bamford for Target. For more click here.

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