Tag: DDB Chicago

From Producing At DDB To Directing Comedy Spots Everywhere With Greg Popp.

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Commercial comedy director Greg Popp went from film school to producing classic ads at DDB Chicago, where his work with Anheuser-Busch won literally every major advertising honor. But that directing bug gnawed at him until he said goodbye to the agency side, and now he’s a much sought-after helmer of the funny.

We compare notes on gigs and our process, and swap stories from the trenches of advertising. Enjoy. Click some Greg Popp flavor here. “In the Can” makes me laugh every time.

Bud Light Lime "Can Confessions" from Greg Popp on Vimeo.

Thanks and share this one!

Jordan

The episode is 90 minutes or so. Sign up for the next Commercial Directing Bootcamp in Los Angeles, March 11th, 2017. That’s a Saturday immersed in the process.

My merch page is live, so get yourself the exact t-shirt Helen wears in the booth. Or buy an overpriced coffee travel mug to support the show.

Top 5 Ways To Not Screw Up Your Spec Commercial.

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A spec commercial, real or fake, is one you do for free to prove you can make a spot. The big trick is to make your spec spot look not like a spec spot. If it looks spec, it will suck, defeating the very purpose of doing it. Now, every director entering the commercial world needs a spec spot. I’ve seen tons of them, many riddled with mistakes that give away the fact they’re not real. Heed my wisdom, and you’ll succeed.

Here is a spec I made years ago with a script from real DDB Chicago. Almost went to the Superbowl, but almost doesn’t count. It did get me tons of work.

And I still want to hear about your passion project!

Thanks,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.