How Ad Agencies Choose A Director w Associate Creative Director Aaron Cathey.

Aaron Cathey 1

I’ve shot a few campaigns birthed by Aaron Cathey over the years. He’s funny, prolific and a smart writer of adverting. He most recently won a Dannes Gold Lion for his work on Hotels.com while at Crispin Porter+Bogusky. Aaron is now back at one of my favorite agencies, Barkley.

Aaron and I indulge in enjoyable recollections of past gigs, like this Casey’s Pizza spot, and you’ll love learning from the agency perspective as to how they hire a director, what they look for as far as details, tone and more.

You’ve got one week to save $50 off my Commercial Directing Bootcamp. Hurry and sign up. It’s Sunday, September 13th all day. I promise you’ll up your game.

Aaron’s award-winning work for Hotels.com makes me laugh every time.

This Aaron shot this epic wonder with Roman Coppola for Windows Phone.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

Thank you,

Jordan

This episode is an hour. Do rate us on iTunes and “like” us on Facebook please.

Co-Chief Creative Officer Bill Wright Explains Why Good Enough Sucks.

Innovators Bill Wright and James Dawson-Hollis are Co-Chief Creative Officers at Ogilvy West. They’ve won wheel-burrows full of awards at Cannes, The One Show and every other major advertising show. This dynamic duo have more Gold Lions than anyone I’ve ever met.

I chat with Bill in the editing room. He inspires us with his writing techniques, explains his work ethic, and shares wisdom learned while working alongside ad wizard Alex Bogusky from the his tenure at CP+B, and more. Back when I showed my boys the powerful “Truth” anti-smoking spots, I never knew I’d one day work with the man who named the campaign. Truly flattered to have Bill on the show.

Here’s the first spot I directed for them:

A look back: Adweek listed them “Top Creative Minds in Digital”.

Do rate us on iTunes and “like” us on Facebook pretty please.