Ad Agency Creative Director Turned Fantastic Commercial Director John Grammatico.

Our most popular episodes spotlight Commercial Directors or Ad Agency Creative Directors, so this chat with fantastic spot helmer John Grammatico makes for a perfect storm of a podcast. We discuss bidding for the same gigs, how he made that transition to full-time directing, and his process when he gets a storyboard. Oh, and I babble about listening and understanding the client. Check out this behind the scenes on his Anna Faris shoot for Lay’s.

And I love this Cream Of Wheat spot.

Check out John’s work here and enjoy! You’ll recognize the work of my new friend.



My merch page is live, so get yourself the exact t-shirt Helen wears in the booth. Or buy an overpriced coffee travel mug to support the show.

This episode is an hour and 13 minutes, give or take.

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