Scott Friedland is President and CEO of Imagine One Mobile, a marketing/advertising agency that helps marketers and brands increase sales and secure higher Returns On Ad Spend (ROAS) – across all platforms, devices and screens. Oh, this episode is plum full of acronyms, so hold on tight. Scott and I go back to when he hired me to direct and produce on NBC’s “Name Your Adventure”, a Saturday morning show in the 90’s, after the network introduced me to be co-host. By bringing me on staff, Scott gave me an opportunity that changed my life. Bravo!
We talk how a filmmaker should know the context of the brand and the brand’s positioning, as well as know where the spot is going to play.
Here’s a clip from “Name Your Adventure” I directed and host. Go ahead and laugh at me: