Steve Chavez, Chief Creative Officer Leo Burnett Detroit, believes that when you focus on the work, the awards and accolades will follow. Talk about respecting the process. We chat about tighter deadlines, fully developing the idea and what he looks for in hiring a director. Oh, and so much more. I’ve shot with Steve before and got to work with him and his team earlier this year for the United Way. I’ve posted the spots below for your pleasure, starring the super-funny Keegan Michael Key of “Key & Peele” fame.
Enjoy Steve Chavez. He’s a wonderful storyteller, an experienced advertising guru, and an all-round great guy.
This episode is an hour and 50 minutes and you’ll still not want it to end. Do rate us on iTunes and “like” us on Facebook please. Email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.