Nat Geo Wild’s SharkFest Takes Big Bite Out Of SharkWeek w Sr. Producer James Introcaso.



Senior Producer James Introcaso and I sat down immediately after a successful shoot of our Nat Geo WILD promo for SharkFest. Not SharkWeek, that is totally different. National Geographic Channel’s Sr. VP/Group Creative Director Andy Baker offers the companion piece to this episode over at Andy’s The Client Blog, so be sure to check that out. Oh, and of course the AdWeek feature that touts the greatest of the work.

James and I discuss collaboration, ad-libbing and the process of developing of ideas at Nat Geo. You’ll be inspired by how James made his first film driving around these United States, that landed him a job at Cartoon Network.

Huge thanks to the entire creative team at Nat Geo Channels for a great idea, the most thorough development and comprehensive prep. And to comedian Rory Scovel, who brought his magic to the set. Here’s the spot:

My Commercial Directing Bootcamp is filling up fast. Hurry and sign up. It’s Sunday, September 13th all day. You’ll up your game.

Thank you,


This episode is two hours and 15 minutes and worth every minute. Do rate us on iTunes and “like” us on Facebook please. Email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

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