How Ad Agencies Choose A Director w Associate Creative Director Aaron Cathey.

Aaron Cathey 1


I’ve shot a few campaigns birthed by Aaron Cathey over the years. He’s funny, prolific and a smart writer of adverting. He most recently won a Dannes Gold Lion for his work on while at Crispin Porter+Bogusky. Aaron is now back at one of my favorite agencies, Barkley.

Aaron and I indulge in enjoyable recollections of past gigs, like this Casey’s Pizza spot, and you’ll love learning from the agency perspective as to how they hire a director, what they look for as far as details, tone and more.

You’ve got one week to save $50 off my Commercial Directing Bootcamp. Hurry and sign up. It’s Sunday, September 13th all day. I promise you’ll up your game.

Aaron’s award-winning work for makes me laugh every time.

This Aaron shot this epic wonder with Roman Coppola for Windows Phone.

Enjoy. I look forward to your feedback on iTunes, (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

Thank you,


This episode is an hour. Do rate us on iTunes and “like” us on Facebook please.


  • Richard Reyes August 15, 2015 at 12:55 pm

    Great podcast but the title is a little misleading. Was hoping to hear something more in-depth on the process of choosing a director than just the few minutes that Aaron talked about, the rest was just banter, albeit with some interesting stories, but nothing about hiring a director. It wold have been nice to hear more about what they look for in the first call (if anything), how treatments stand out, what they look for in treatments, what they look for in a second call, why the second call is even necessary when they have the treatment there in front of them. I have very high profile commercial directing friends that have second calls and some that don’t even get on a second call and inform the agency if they have any questions then he (the director) will chat with the agency. Also it would be nice to hear what advice Aaron would give overall, etc, etc. Thanks for al your info though, you have a great podcast and you’re a great director!

    • Jordan Brady August 15, 2015 at 2:23 pm

      Thanks Richard,

      You do make a good point. When a guest covers so much ground, it’s hard to choose a title. This current episode with CCO Steve Chavez covers how they choose directors also. I’ll try and get a more focused answer!! Thanks for writing in.




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