Group Creative Director Kerry Broderick shares with us the joy she gets by teaming up a great art director with a talented copywriter. She leads the creative team at the Northlich Agency, who birthed my beloved Scooter The Neutered Cat for GiveThemTen.org and the caring folks of the wonderful Joanie Bernard Foundation. This is the second interview of three with the Scooter creatives.
Kerry explains what a Group Creative Director does, how she matches up talent, and nurtures the best out of them. Always pushing her teams to dig deeper to really mine the idea for everything. She certainly subscribes to one of our podcast mantras: good enough sucks.
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