Mos Def, Marvin Gaye and Amerigo Gazaway Bring The Funk To Apple.



Hip Hop impresario Amerigo Gazaway is one of my favorite music producers. He reworks samples and records so that his songs transcend both original recordings. Furthermore, an Amerigo Gazaway albums tell a story, like LP’s did back in the vinyl days. Moreover, it’s his love for his source material and his authenticity that resinates with listeners. Bombarded with cease-and-desist letters for sampling, it all changed when Apple chose his Mos Def/Marvin Gaye retooling into a “Yasiin Gaye” song “You Are Undeniable” for a commercial. It’s the first unauthorized mashup to be used for a major brand, and a landmark breakthrough for hip hop. Click the song title to purchase & support!

Watch this Apple spot “Jason’s Verse” to hear the funky “Yasiin Gaye” track.

Amerigo schools me on sample trolls, copyright law, his process and the Brazilian “Cannibalist Manifesto”. Near the end of our chat, he turns the tables and asks me about the selection of music for film and commercials.

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,


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