Good Enough Sucks, Says Bill Wright, Global Co-Exec Creative Director at McCann Erickson.

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This episode dropped in February, and as i am traveling to Austin this week, I picked it as my debut repeat. Why? Cuz it’s worth the listen!

Since the interview, ad-innovators Bill Wright and James Dawson-Hollis have moved to McCann Erickson. (Read this Ad Week article, I’m not making it up.) Oh, and James & his lovely wife Vivienne Wan had a darling baby! Mazel tov!

Bill & James have won boatloads of awards at Cannes, The One Show and every other major advertising show. This dynamic duo have more Gold Lions than anyone I’ve ever met.

I chatted with Bill in the editing room. He inspires us with his writing techniques, explains his work ethic, and shares wisdom learned while working alongside ad wizard Alex Bogusky from the his tenure at CP+B, and more. Back when I showed my boys the powerful “Truth” anti-smoking spots, I never knew I’d one day work with the man who named the campaign. Truly flattered to have Bill on the show.

Here’s the first spot I directed for them:

A look back: Adweek listed them “Top Creative Minds in Digital”.

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