Avoiding Creative Atrophy With Director Graeme Joyce.


Visual storytelling requires a discerning eye and a strong point of view. My guest has that and more. I sat down with Director Graeme Joyce, whose work I’ve admired for a while now. Naturally, we talk about treatments and the state of the spot business. Graeme also gives us his two cents on why directors change production companies, the “Canon Revolution” and how to get noticed in the internet age. He also coins the phrase “creative atrophy” and avoids it at all costs. A great chat.

Enjoy Graeme’s spot we discuss for Men’s File Magazine.

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