Ad Agency Insights from Copywriter Toby Nunez.


Toby Nunez shares his journey from starving artist (while working on the Ford assembly line making windshield wiper motors) to his first agency gig as an art director.  Today Toby is a highly prolific copywriter at Doner in Detroit.  He still cranks out some pretty twisted artwork on his personal site. Toby tells me that “respect the process” is his mantra. You’ll also hear about the time I met Eddie Van Halen in an elevator.

Here is the Krylon spot we shot last year.

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